Energizer Bunny commercial debut

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Energizer Bunny commercial debut (1988)
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This was the first Energizer Bunny commercial, and was broadcast on United States television on October 30, 1988. Produced by DDB Needham Worldwide, the spot began as a direct parody of Duracell's "Drumming Bunny" ad. In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head.
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3969514Energizer Bunny commercial debut1988Energizer

Simulated Demonstration

Narrator
For years, you've seen some commercials where one battery company's toys outlast the other toys, so you may have assumed their battery outlasts even Energizer batteries. Fact is, Energizer was never invited to their playoffs, and today's Energizer won't be invited either. Why? Because no battery lasts longer than Energizer. So now you know. A word to the wise—energize!

ENERGIZER®

ENERGIZER

Performance varies by battery size and usage.

ENERGIZER
A WORD TO THE WISE.


This work is in the public domain in the United States because it was legally published within the United States (or the United Nations Headquarters in New York subject to Section 7 of the United States Headquarters Agreement) between 1978 and March 1, 1989 (inclusive) without a copyright notice, and without subsequent copyright registration with the U.S. Copyright Office within 5 years.

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Public domainPublic domainfalsefalse

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