Improving Website Hyperlink Structure Using Server Logs

by Ashwin Paranjape, Robert West, Leila Zia, and Jure Leskovec

HHS Public Access Author manuscript Proc Int Conf Web Search Data Min. Author manuscript; available in PMC 2017 March 24.

Published in final edited form as:
Proc Int Conf Web Search Data Min. 2016 February; 2016: 615-624. doi:10.1145/2835776.2835832.

Improving Website Hyperlink Structure Using Server Logs

Ashwin Paranjape^[1],
Standford University

Robert West^[1],
Stanford University

Leila Zia, and
Wikimedia Foundation

Jure Leskovec
Stanford University

Chapters (not listed in original)

• Abstract

1. Introduction
2. The Link Placement Problem
   1. Browsing models and objective functions
   2. Diminishing returns
   3. Algorithm for maximizing the objectives
3. Estimating Clickthrough Rates
4. Datasets and Log Processing
   1. From logs to trees
   2. Wikipedia data
   3. Simtk data
5. Evaluation: Effects of New Links
   1. Usage of new links
   2. Competition between links
6. Evaluation: Link Placement
   1. Wikipedia
      1. Estimating clickthrough rates
      2. Predicting link addition
      3. Link placement under budget constraints
   2. Simtk
7. Discussion and Related Work

• Acknowledgements and References
• Figures
• Tables

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1. AP and RW contributed equally, RW as a Wikimedia Research Fellow.