Letting Children be Children

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Letting Children be Children (2011)
by Reg Bailey

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Also called the "Bailey Review", published by the Department of Education in London.

3975602Letting Children be Children2011Reg Bailey

Letting Children
be Children

Report of an Independent Review of the
Commercialisation and Sexualisation
of Childhood by Reg Bailey

Department for Education

Letting Children be Children

Report of an Independent Review
of the Commercialisation and
Sexualisation of Childhood

Presented to Parliament
by the Secretary of State for Education
by Command of Her Majesty

June 2011

Cm 8078

£20.50

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This document is also available from our website at http://www.education.gov.uk/publications

ISBN: 9780101807821

Printed in the UK by The Stationery Office Limited
on behalf of the Controller of Her Majesty’s Stationery Office

ID: P002431733 06/11

Printed on paper containing 75% recycled fibre content minimum.

Contents

Foreword		2
Introduction		5
Summary of Report and Recommendations		13
Theme 1 – The 'Wallpaper' of Children's Lives		20
Theme 2 – Clothing Products and Services for Children		40
Theme 3 – Children as Consumers		51
Theme 4 – Making Parents' Voices Heard		73
Conclusion		86
Annexes
A. Terms of reference		91
B. Review approach to process and engagement		94
C. Interviews for this Review		96
D. Organisations that responded to the Call for Evidence		97
E. Bibliography		99
Appendices
(published separately at www.education.gov.uk)
1. Parents' Voice Qualitative Research: executive summary
2. Results from TNS Omnibus Survey of parents and children and young people
3. Parents' Call for Evidence summary and questions
4. Questions for industry and wider stakeholder Call for Evidence

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