Oregon Exchanges/Volume 6/Number 7

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Oregon Exchanges, Volume 6 (1923)

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3606797Oregon Exchanges, Volume 6 — Number 71923

Oregon Exchanges

For the Newspaper Men of the State of Oregon

Vol. 6

Eugene, Oregon, August, 1923

No. 7

SOME OF THE THINGS SAID AND DONE AT HOOD RIVER CONVENTION

IT WAS not all recreation at the Hood River convention. The Oregon State Editorial association managed to crowd a good bit of business into the sessions held downtown and six thousand feet up the slope of Mount Hood.

Appointment of a committee to look into the matter of forming a state organization to obtain foreign advertising was authorized. The Country Newspapers, Inc., plan of handling foreign advertising was endorsed.
A committee was appointed to work out a plan for cooperative buying of supplies by members of the association.
The association, by resolution, proffered its assistance to the state in any publicity campaign decided upon to keep before the people the observance of safety measures to reduce the toll of death in traffic accidents.
Abolition of the Voter’s Pamphlet was urged.
The association went on record for the construction by the federal government of the Mount Hood loop road, for the purpose of making Oregon’s scenic attraction more easily accessible.
Oregon Exchanges was made the official organ of the association.

The Friday business program opened with the debate between George K. Aiken, publisher of the Ontario Argus, and A. E. Koen, publisher of the Dallas Observer, on the question of the advisability of adherence to the Country Newspapers, Inc., plan of handling foreign advertising. Mr. Koen had taken the negative out of the goodness of his heart, feeling, as a member of the program committee, that it would not do to let the debate go by default. At the conclusion he voted with all the others making it the unanimous judgment of the association that the plan of Country Newspapers, Inc., be endorsed.

Mr. Aiken, whose paper has not arrived for publication in this number, made a strong plea for independence of the eastern representative and for a reduction of the overhead cost of getting advertising in the east. Mr. Koen’s pa per is published in another part of this issue.

COMPARED WITH A. P. A.

G. Lansing Hurd of the Corvallis Gazette-Times gave his opinion that the Country Newspapers, Inc., is not a particle different in system from the A. P. A. “except that we may get the dividends.” He asked to know how any benefit was expected when the A. P. A. was not able to make any money on a 15 per cent commission basis.

President Bede explained: “There is this difference—the newspaper itself will be the one that places the business, and our association therefore will have the thirty per cent to work on.”

Bert R. Greer of Ashland expressed the opinion that a separate organization of the publishers would bring the papers in closer touch with foreign advertising agencies.

To the query what would be the publishers’ liability in case of a deficit in the Country Newspapers. Inc., President Bede replied there was no liability.

R. G. Paullin of the American News paper association, in several snappy and picturesque talks, carried the theme that his concern had always paid its bills and was innocent of things charged against such organizations, also reminding the publishers that expenses were high in handling advertising accounts. “Our losses in bad accounts,” he said, “reach

Helmuth Fischer of the Pacific Over seas Corporation informed the members that they were paying too much for their news print.

He made an offer of Norwegian paper at a price of $3.85 on rolls and $4.15 on sheets for orders of 100 tons on contract, delivered on the wharf at Portland; for 50-ton lots, $3.90 on rolls and $4.20 on sheets; for 25-ton orders, $4 on rolls and $4.35 on sheets.

For more than 100 tons, he could go below those figures, as against $5.00 to $5.15 now paid, as he contended, by many of the publishers.

The time required to make deliveries from Norway, Mr. Fischer said, is 40

to 45 days, with no payment required until the paper is here and found satisfactory. MOTION '10 AC1' IDST

Mr. Greer moved that the secretary be

twelve per cent of the total accounts; to get a man to solicit advertising costs us ten per cent. We can’t solicit advertis

bers of the association and find out their

ing for 15 per cent.”

The day has come,

instructed to communicate with the mem needs, then go into the market for bids. “lf this goes through,” he said, “I will

he said, when it would be necessary to put in service departments. “When you come to put in a service department,” he said, “it’s expensive.” He cited an in

put in a bid now for ten tons at whatever price is the cheapest.” The motion, how

stance in which his concem, in gathering information covering the Northwest for an advertiser, had spent $1,000 and re ceived $400 from the account.

differential in the price of Oregon paper in favor of California points and against

COUNTRY PAPER BEST MEDIUM

Mr. Paullin had a good word to say for the country newspaper. He believed

it was the only advertising field that is not being ridden to death. Mr. Paullin finally offered to bet each member of the association $5 that it

ever, was lost on close vote. George K. Aiken called attention to a

Oregon.

Idaho territory, Mr. Aiken said,

gets a 10 per cent lower price. “If the manufacturers in Oregon want us to buy Oregon products,” he said, “they should

treat us fairly.” Mr. Greer called attention to the selling expense involved in the use of traveling men to solicit orders. A pool, he said, would save the buyer 20 per cent. He

would cost the editorial association not 30 per cent but 50 per cent to handle the foreign advert-ising accounts. This

could see no reason why there should not

was not taken seriously. On motion of Fred Soule of the Kla math Falls Herald it was voted to ap point a committee to see if it is possible to form a state association to handle ad vertising. This was in line with a sug gestion earlier made by Bert R. Greer of Ashland.

dent was directed to appoint a committee

be valid competition in paper. On motion of E. A. Koen, the presi of three, to be known as a purchasing committee, to work out a scheme of pur chasing for the association members. This, he explained, was not to be limited to paper, but to other supplies.

Regarding the tie-up with national ad vertisers, A. L. Mallery, publisher of the

Oregon Exchanges/Volume 6/Number 7

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