Oregon Exchanges/Volume 8/Number 2

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3869751Oregon Exchanges, Volume 8 — Number 2

Ociosm, 1924 OREGON EXCHANGES ~Earl R. Goodwin, who covers the court house beat for the Oregon Journal and keeps a weather eye on the doings of civilian veterans, took time off from his toil to officiate as head linesman at the O. A . C.- Multnomah game. One of the most comprehensive of re- cent special editions is the Fourth An nual Apple Show edition of the Free water Times, E. Y . Sanderson editor and R. E. Bean business manager. Twenty two seven-column pages, dealing largely with the farms, orchards and gardens of the Freewater region and illustrated with halftone cuts, comprise the edition, which is issued in advance of the apple show, for the purpose of promoting in- terest in it. Fifty-one and one-half columns of reading matter, covering the news and a wide range of informative farm material, is included in the edition, issued October 10. The remainder of the space is taken up with most generous advertising patronage. John W. McDonald, operator for the Consolidated Press association in the Oregon Journal office, was married to Miss Mary Spangler, an Iowa girl, October 5, ‘at the First Congregational Church, Rev. Clement G. Clark officiat- ing. Reuel Moore, Northwest manager of the United Press, was best man for McDonald. Mrs. McDonald is niece of Mrs. Charles Farrington of Portland. The couple honeymooned in the moun- tains near Rhododendron for a few weeks. The latest addition to the reporting staff of the Coos Bay Times at Marsh field is Mrs. Katherine Watson Ander son, wife of John W. Anderson, who has been a member of the Times news staff for more than a year. Miss Watson became Mrs. Anderson early in Septem- ber. She is much thrilled at the new way of spending her spare time. She was formerly a student in the University of Oregon School of Journalism, of which Mr. Anderson is a graduate. The Cottage Grove Sentinel, live weekly of the “famous, fertile, fruitful” Wil- lamette valley, is to become a twice-a- week. Announcement to this effect was contained in a recent number of the Sentinel. In his announcement Editor Elbert Bede said: “While the advertising patronage probably will not increase noticeably in volume, advertisers will be enabled to advertise midweek sales and to get their advertising to the buying public more frequently and more advan- tageously. The readers will be the great- est beneficiaries. They will get their news twice as frequently as before. They will no longer read in a Thursday paper of things that happened the Thursday before.” Subscription price will he raised from $2 to $3 a year. The present model A Intertype, which has served the Sen- tinel for ten years, is to be replaced by an up-to-date model of the Intertype. The Sentinel is the second Oregon weekly to go on the twice-a -week basis within the last few weeks; E. A . Koen, on tak- ing hold of the Oregon City Banner Courier, turned that publication into a semi-weekly. James D. Olson, veteran city hall re porter of the Oregonian, will take a year’s leave of absence beginning the first of November. Jim, who can say “Hello Bill” with more true feeling than any other member of the antlered herd, has been appointed executive secretary of the 1925 Elks convention, which will turn things upside down in Portland next July. In the meantime he will have offices at the Elks temple. Jim has been a member of the Oregonian staff for seven years, most of which has been spent in covering the doings of the city administration. He worked on the Ore- gon Journal for a short time, and pre- viously with the Los Angeles Tribune. G. B . Nunn, publishing the Wheeler Reporter, has taken on promoting as a side line, and recently succeeded in financing a fine new fire-proof hotel building for his town.

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Oregon Exchanges

For the Newspaper Folk of the State of Oregon

Vol. 8

Eugene, Oregon, December, 1924

No. 2

NEWSPAPER ASSISTANCE VITAL IN WORK OF BUILDING UP COMMUNITIES

[Extract from address delivered by Dr. B. M . Rastall, Manager of Californians Inc., at the second annual meeting of the Pacific Coast and Intermountain Newspaper Executives, held recently in San Francisco.]

THE American newspaper represents speed. It helps America think quicker and make quicker decisions. It presents in minutes, hours and seconds the intelligence of the world to industry, that industry may make quick decisions intelligently. Our whole American life has been built on the tradition that we have got to get and know the facts to function intelli gently. The actual news collected through out the world every day through the in genuity and enterprise of American newspapers is an aid to American pro gress in that it gives us vast background of facts which determine our actions, economic and political. The newspaper is the University of Today. It is perhaps the most important factor in the steady rising of the level of intelligence of America. In millions of instances, perhaps, it is the only printed intelligence that our citizens consult. One of the most important characteristics of the modern newspaper is its cosmopoli tanism. The newspaper is the enemy of provincialism, and provincialism is a threat against any social organization. The newspaper develops that something in the individual which inspires him to look beyond his own little world and teaches him to develop his community on broader lines out of the experience of many other communities. You cannot read the modern newspaper and stay in side of your own immediate circle men tally. I am not speaking entirely of the news or editorial aspects of the newspaper. I amume that most educators will agree that the advertising sections of a modern newspaper are almost as informative as its other columns. The best advertising today as presented to America’s reading public in the newspaper is both inspir ational and educational. The influence of the newspaper upon community life in America is deeply marked. It is not too daring to say that no other factor in community life is as important as the newspaper. It is responsible to a high degree for community progress. A community can grow in only two ways. It has to have either new people, new capital or both. Not so many years ago a man entering a new community with an industry had to depend upon the long, tedious process of developing per sonal acquaintanceships in order to sell his product, and his chances for success were very slim. To educate the people of the community was a colossal task, and failure was most often the rule rather than success. Today that has been changed. The newspaper has changed it. And communities, especially in the West, have driven forward with amazing rapidity because of the ability of the <7! newspaper to cultivate the intelligence of a community with new ideas and new inspirations.

The west is being developed today rapidly through newspaper influence. Communities are built almost over night in California through the facility with which their backers are able to reach the mind of America through newspaper advertising. Indeed, Californians Inc. itself through its national advertising of the opportunities California offers is a living example of the use of the news paper in community development. I am frank to attribute to our newspaper advertising much of the success of our national campaigns to attract new settlers and new industries to California. Through the newspaper we have been able to tell the story of California to the nation quickly and advantageously.

COMMUNITY SPIRIT DEVELOPED

In fact, the organization of Californians Inc. itself would probably have been almost impossible without the news paper. The development of the community spirit and its crystallization into actual accomplishment probably could not have been possible had it not been for the San Francisco newspapers. I am sure that you will agree with me that even were it possible to develop such a community organization as Californians Inc. without the newspaper it would have been a slow, tedious task with great loss of time and opportunity.

There is another aspect of the news paper which none of us should overlook. That is the community spirit of the newspaper. Unfortunately, too few of our citizenship understand what the newspaper gives to the community without charge. No other business gives as much. Californians Inc. not only has received free and unstintedly the space of San Francisco newspapers and California newspapers as a whole, but they have even contributed in cash to our advertising program. In other words, not only have they made the public mind of San Francisco and California, but they have energized that opinion into one of the most remarkable examples of community enterprise and team work in the history of the country.

You men are the motive power of this great modern, educational, community building machine—the newspaper. You are producing the most extraordinary service to your communities and to the nation as a whole. I need not charge you with your responsibilities in the job. Your newspapers are proof that you feel those responsibilities and that you are observing them for the betterment and progress of our social, political, econo mic and intellectual life.

COMING: NEW CHANCE TO WIN A HUNDRED

READERS of Oregon Exchanges recall that at the annual banquet of the Oregon State Editorial Association in the big armory at Tillamook, a prize of $100 was split evenly between R. W . Sawyer, publisher of the Bend Bulletin, and W. E. Phipps, then publisher of the Medford Clarion, for the best articles Written during the year on the general topic of the advisability of buying in Oregon. All of which is merely the prelude to the more timely statement that Dan C. Freeman, manager of the Associated Industries of Oregon, donor of the last $100, announces that he's ready to put an equal amount in circulation at the next meeting of the association, giving it to the writer of the best article on the general topic of "What Payrolls Are Doing for This Community and Our State."

Oregon Exchanges/Volume 8/Number 2

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