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C. Advertising
Elijah Muhammad has utilized various advertising media to publicize himself and his cult programs. With typical extravagant and exaggerated claims, he published a schedule in the first edition of "Muhammad Speaks" which listed 198 cities throughout the country where his Weekly radio broadcasts could be heard. As is usual with Elijah's pretentious plans, his radio broadcasting too was beset by problems. Stations which began broadcasting his weekly taped speeches frequently cancelled the program after short periods of time because of complaints from listeners. Those stations which continued to carry his program often had difficulty obtaining new tapes and were obliged to repeat previous programs.
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