transformation of an institution integral to modern society—the mass market. The mass market is a corporate structure which few people are sufficiently aware of to realize how it affects our political life. We really do depend on our "leaders," whether they be the Chicago 7 or 7 Up. Our understanding of the collective form of organization is based on a critique of the mass and the dictatorship of the product.
These conditions make it imperative that any people who decide to create a collective know exactly who they are and what they are doing. That is why you must consider your collective as primary. Because, if you don't believe in the legitimacy of this form of organization, you can't have a practical analysis of what is happening. Don't kid yourself. The struggle for the creation and survival of collectives at this moment of history is going to be very difficult
The dominant issue will be how collectives can become part of history—how they can become a social force. There is no guarantee and we should promise no easy victories. The uniqueness of developing collectives is their definitive break with all
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