in America, was founded. Shortly before its appearance James Gordon Bennett visited Mr. Greeley and proposed to unite with him in establishing a new paper to be called the “New York Herald.” In declining, Mr. Greeley recommended another partner, who accepted and continued the partnership with Bennett until the “Herald” office was burned, when he retired. The “New Yorker” appeared on 22 March, 1834, sold one hundred copies of its first number, and for three months scarcely increased its circulation from this point over one hundred copies a week. By September, however, it had risen to 2,500. At the end of a year it was 4,500, at the end of the second year 7,000, and of the third 9,500. It was steadily popular with the press and people, and steadily unsuccessful pecuniarily. The first year showed a loss of $3,000, the second year of $2,000 more, and the third year of a further $2,000. Mr. Greeley became widely known and respected as its editor, was able to add to his income by furnishing editorials to the “Daily Whig” and other journals, and within four years had attained such prominence that the tow-headed printer who was mistaken for a runaway apprentice and dismissed from the “Evening Post” office, because the proprietors wished to have “at least decentlooking men at the cases,” was selected by William H. Seward and Thurlow Weed as the best man available for the conduct of a campaign paper, which they desired to publish at Albany, to be called the “Jeffersonian.” He continued his work on the “New Yorker,” but went back and forth between New York and Albany each week. The “Jeffersonian,” for a campaign paper, was unusually quiet, calm, and instructive; but it seems to have given the Whig central committee satisfaction, and it still further brought its editor to the notice of the press and of influential men throughout the state. The “Jeffersonian” lasted until the spring of 1839, and Mr. Greeley was paid a salary of $1,000 for conducting it. A few months later the country entered upon the extraordinary popular excitements attending the presidential canvass of 1840, and when Mr. Greeley, prompt to seize the opportunity, issued simultaneously at New York and Albany, under the firm-name of “H. Greeley & Co.,” the first number of a new campaign paper called the “Log Cabin,” it sprang at once into a remarkable circulation; 20,000 copies of the first issue were printed, and this was thought to be an extravagant supply; but it was speedily exhausted. Other editions were called for, and finally, the type having been distributed, the number had to be reset, and in all 48,000 copies were sold. In a few weeks 60,000 subscriptions had been received, and the advance did not cease until the weekly issue had risen to between 80,000 and 90,000 copies — a circulation then absolutely unprecedented. The “Log Cabin” was a vivacious political journal, much more aggressive than the “Jeffersonian” had been, and displaying many of the personal peculiarities of its editor, his quaintness, his homely common sense, and an extraordinary capacity for compact and pungent statement. It printed rough caricatures of Van Buren and other Democrats, gave a good deal of campaign poetry, with music attached, and yet made room for lectures upon the “Elevation of the Laboring Classes.” In all the heat and fury of that turbulent campaign its editor set in one respect an example of moderation not always followed in contests of a much later date. In answer to a correspondent he said flatly: “ Articles assailing the personal character of Mr. Van Buren or any of his supporters cannot be published in the 'Log Cabin.'” Meantime, Mr. Greeley was widely consulted, was appointed on campaign committees, asked to make speeches, and called hither and thither to aid in adjusting political differences. He had become a person of influence and a political factor. He continued his paper for one week after the term promised, in order to send to his readers a complete account of the victory, the election of Gen. Harrison as president, with as full returns of the vote as possible. After an interval of a few weeks it was resumed as a family political paper, and continued until it was able, on 3 April, 1841, to announce that “on Saturday, April 10th instant, the subscriber will publish the first number of a new morning journal of politics, literature, and general intelligence. 'The Tribune,' as its name imports, will labor to advance the interests of the people and to promote their moral, social, and political well-being. The immoral and degrading police reports, advertisements, and other matter which have been allowed to disgrace the columns of our leading penny papers will be carefully excluded from this, and no exertion spared to render it worthy of the hearty approval of the virtuous and refined, and a welcome visitant at the family fireside. Horace Greeley, 30 Ann street.”
Until this time Mr. Greeley had acquired great reputation, but no money. In spite of the brilliant success of the “Log Cabin,” and the general esteem for the “New Yorker,” neither had ever been profitable, and their editor, always talked of as “able, but queer,” began also to be recognized as lacking in business qualifications. He gave credit profusely, loaned money when he had it to almost any applicant, made his paper sometimes too good for the popular demand, and had no faculty for advertising his own wares. Once, when admitting that his paper was not profitable, he frankly said: “ Since the 'New Yorker' was first issued, seven copartners in its publication have successively withdrawn from the concern, generally, we regret to say, without having improved their fortunes by the connection, and most of them with the conviction that the work, however valuable, was not calculated to prove lucrative to its proprietors. 'You don't humbug enough' has been the complaint of more than one of our retiring associates; 'You ought to make more noise, and vaunt your own merits. The world will never believe you print a good paper unless you tell them so.' Our course has not been changed by these representations.”
Mr. Greeley, although eccentric enough in his appearance and habits, had thus far developed but few eccentricities of thought. He was temperate almost to the verge of total abstinence, partly, no doubt, from taste, partly also, perhaps, from his observations on the intemperate habits common about his father's early home in New Hampshire. He was opposed to slavery, but rather deprecated northern interference: approved of the colonization society, and opposed anti-slavery societies at the north. He believed prohibition impracticable, but was warmly in favor of high license. He was vehemently in favor of a protective tariff, and always, as he expressed it, “an advocate of the interests of unassuming industry.” He had been captivated by vegetarian notions, and was for a short time an inmate of a Grahamite boarding-house. There he met Miss Cheney, a young teacher from Connecticut, who was making a short stay in New York, on her way to North Carolina. She was a highly nervous, excitable person, full of ideas, prone to “isms.” and destined to have a strong and not always helpful influence on
