Letting Children be Children
What is already happening
30.
As well as talking to individual companies in the course of this Review we also spoke to the British Retail Consortium (BRC), a leading trade association for the retail sector. BRC members account for around three quarters of the UK retail market by sales. The BRC has shown a welcome appreciation of the concerns of parents and of how responsible retailers could respond.
31.
The BRC is now working with its members to produce a set of good practice guidelines on the responsible retailing of children's clothes. We consider this to be a significant move in the right direction and a clear example of how industry can respond positively and voluntarily to public feeling, and we would like to see this published as soon as possible.
32.
Whilst these guidelines have been created by and for BRC members we would like to see other retailers, including well known high street fashion chains, make a similar commitment.
RECOMMENDATION
5.
Developing a retail code of good practice on retailing to children. Retailers, alongside their trade associations, should develop and comply with a voluntary code of good practice for all aspects of retailing to children.The British Retail Consortium (BRC) should continue its work in this area as a matter of urgency and encourage non—BRC members to sign up to its code. ACTION: Retailers and retail associations, including the BRC
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