Letting Children be Children
5
Nevertheless we recognise that it can be difficult to bring about change and improvement in these matters voluntarily. It was made clear to us at the outset of this Review that the Government would, if necessary, introduce regulation in order to minimise the commercialisation of childhood and reduce the risk of premature sexualisation. We think that, if the voluntary measures set out in our recommendations are implemented, statutory measures will not be needed. However, this option needs to remain open if voluntary activity does not show progress.
6
While it is reasonable to allow industry and the regulators some time to act on the recommendations aimed at them in this report, we think that the Government should monitor implementation and formally review progress in 18 months' time. A stocktake, to include an independent assessment of progress, should report on the success or otherwise of businesses and others in adopting the recommendations of this Review. If the stocktake reaches the conclusion that insufficient progress has been made, our view is that the Government would be fully entitled to bring forward appropriate statutory measures. Parents would want no less.
7
However, that does not mean that Government, parenting groups and others (including parents themselves) need do nothing until then. Rather, we would like to see them redouble their efforts to hold to account those to whom our recommendations are addressed. Given the strength of feeling that we have heard expressed during this Review, we have no doubt that they will.
RECOMMENDATION
14
Ensuring that businesses and others take action on these recommendations. Government should take stock of progress against the recommendations of this review in 18 months’ time.This stocktake should report on the success or otherwise of businesses and others in adopting these recommendations. If it concludes that insufficient progress has been made, the Government should consider taking the most effective action available, including regulating through legislation if necessary, to achieve the recommended outcome. ACTION: Government
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