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Thoughts and Precepts of M. Emile Coué


We are what we make ourselves and not what circumstances make us.

Whoever starts off in life with the idea: "I shall succeed", always does succeed because he does what is necessary to bring about this result. If only one opportunity presents itself to him, and if this opportunity has, as it were, only one hair on its head, he seizes it by that one hair. Further, he often brings about unconsciously or not, propitious circumstances.

He who on the contrary always doubts himself, never succeeds in doing anything. He might find himself in the midst of an army of opportunities with heads of hair like Absalom, and yet he would not see them and could not seize a single one, even if he had only to stretch out his hand in order to do so. And if he brings about circumstances, they are generally unfavorable ones. Do not then blame fate, you have only yourself to blame.

People are always preaching the doctrine of effort, but this idea must be repudiated. Effort means will, and will means the possible entrance of the imagination in opposition, and the bringing about of the exactly contrary result to the desired one.

Always think that what you have to do is easy, if possible. In this state of mind you will not spend more of your strength than just what is necessary; if you consider it difficult, you will spend ten, twenty times more strength than you need; in other words you will waste it.

Autosuggestion is an instrument which you have to

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