proves again that art is intangible, subtle, and ever-varying—as we stated at the beginning.
THE IMPORTANCE OF SMALL DETAILSIn concluding our very brief statement of program-making, it may be well to mention the fact that small details often have a good deal to do with the failure of audiences to follow the program with as keen attention as might be desired. These details are often overlooked or disdained merely because they seem too trifling to make it worth the artist's while to notice them; but by seeing to it that the concert hall is well warmed (or well cooled), that it is well lighted and well ventilated; that the doors are closed when the first number begins, and that no one is allowed to enter during the performance of any number; that there are no long waits either at the beginning or between numbers; that unnecessary street and other outside noises are stopped or shut out so far as practicable; and that the printed program (if it has more than one sheet) is so arranged that the pages do not have to be turned while compositions are being performed—by providing in advance for someone who will see to all these little matters, the artist may often be rewarded by a fine type of concentrated attention which would not be possible if the minds of the individuals comprising the audience were being distracted by these other things.
The printer too bears no small responsibility in this matter of having an audience follow a program with undiminished attention from beginning to end, and there is no doubt that the tastefully printed page (and particularly if there are explanatory remarks concerning the composer, style, meaning of the composition, et cetera) will usually be followed with much keener attention than one the parts of which have merely been thrown together. The reason for this we shall leave for some one else to discuss—possibly some writer of the future upon "the psychology of the printed page."
