EFFICIENCY NOT A DESTROYER OF IDEALISMThe word efficiency has been used so frequently in recent years that it has come to be in almost as bad odor as the word artistic, as employed by the would-be critic of esthetic effects. This antipathy to the word is perhaps most pronounced on the part of the artist, and there has been a well-defined feeling on the part of a good many of us that efficiency and advancement in art appreciation do not perhaps go hand-in-hand as much as might be desired. Granting the validity of this criticism of efficiency as a national ideal, it must nevertheless be evident that the artist has in the past been far too little concerned with life's business affairs, and that both he and his family on the one hand, and those having business relations with him on the other would be far better off if the artist would cultivate a more businesslike attitude in his relationships with the rest of the world. However this may be in general, it is certain that the conductor of the present must take more definitely into consideration what is going on outside the world of art; must recognize the fact that this is now a busy world and that there are a great many interesting things to do and a great many more distractions and amusements than there were a half-century ago; and that if the members of a chorus or orchestra (particularly in the case of an amateur society) are to continue to attend rehearsals regularly and to keep up their enthusiasm for the work of the organization, the conductor must see to it that something tangible is accomplished not only during each season, but in each and every practice hour, and that regular attendance at the rehearsals does not cause the members to feel that they are wasting time and energy.
This is, after all, the essence of scientific management—to accomplish some desired result without any waste moves and without squandering valuable material; and surely no artistic loss will be involved if efficiency of this type is applied to conducting a musical rehearsal. On
