authority of a chief (p. 134). A group is an obedient herd, which could never live without a master. It has such a thirst for obedience that it submits instinctively to anyone who appoints himself its master.
Although in this way the needs of a group carry it half-way to meet the leader, yet he too must fit in with it in his personal qualities. He must himself be held in fascination by a strong faith (in an idea) in order to awaken the group's faith; he must possess a strong and imposing will, which the group, which has no will of its own, can accept from him. Le Bon then discusses the different kinds of leaders, and the means by which they work upon the group. On the whole he believes that the leaders make themselves felt by means of the ideas in which they themselves are fanatical believers.
Moreover, he ascribes both to the ideas and to the leaders a mysterious arid irresistible power, which he calls 'prestige'. Prestige is a sort of domination exercised over us by an individual, a work or an idea. It entirely paralyses our critical faculty, and fills us with astonishment and respect. It would seem to arouse a feeling like that of fascination in hypnosis (p. 148). He distinguishes between acquired or artificial and personal prestige. The former is attached to persons in virtue of their name, fortune and reputation, and to opinions, works of art, etc., in virtue of tradition. Since in every case it harks back to
