and opportunity to arrange the routes of carriers, organize a general system of distribution for the city, and allow subscribers and patrons to furnish correctly their names and residences. It will then be resumed and regularly continued.
In the commencement of an enterprise of the present kind it is not necessary to say much. "We know," says the fair Ophelia, "what we are, but know not what we may be." Pledges and promises, in these enlightened times, are not exactly so current in the world as Safety-Fund Notes, or even the U.S. Bank bills. We have had an experience of nearly fifteen years in conducting newspapers. On that score we can not surely fail in knowing at least how to build up a reputation and establishment of our own. In debuts of this kind many talk of principle—political principle—party principle, as a sort of steel-trap to catch the public. We mean to be perfectly understood on this point, and therefore openly disclaim all steel-traps, all principle, as it is called—all party—all politics. Our only guide shall be good, sound, practical common sense, applicable to the business and bosoms of men engaged in every-day life. We shall support no party—be the organ of no faction or coterie, and care nothing for any election or any candidate from president down to a constable. We shall endeavor to record facts on every public and proper subject, stripped of verbiage and coloring, with comments when suitable, just, independent, fearless, and good-tempered. If The Herald wants the mere expansion which many journals possess, we shall try to make it up in industry, good taste, brevity, variety, point, piquancy, and cheapness. It is equally intended for the great masses of the community—the merchant, mechanic, working people—the private family as well as the public hotel—the journeyman and his employer—the clerk and his principal. There are in this city at least 150,000 persons who glance over one or more newspapers every day. Only 42,000 daily sheets are issued to supply them. We have plenty of room, therefore, without jostling neighbors, rivals, or friends, to pick up at least twenty or thirty thousand for The Herald, and leave something for others who come after us. By furnishing a daily morning paper at the low price of $3 a year, which may be taken for any shorter period (for a week) at the same rate, and making it at the same time equal to any of the high-priced papers for intelligence, good taste, sagacity, and industry, there is not a person in the city, male or female, that may not be able to say, "Well, I have got a paper of my own which will tell me all about what's doing in the world. I'm busy now, but I'll put it in my pocket, and read it at my leisure."
With these few words as "grace before meat," we commit ourselves and our cause to the public, with perfect confidence in our own capacity to publish a paper that will seldom pall on the appetite, provided we receive moderate encouragement to unfold our resources and purposes in the columns of The Morning Herald.
