Page:History of American Journalism.djvu/352

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An unfortunate though humorous incident delayed the success of Craske for several months. His room in the building of The Tribune was directly over the editorial sanctum of Horace Greeley. In the course of one of his experiments some hot and exceedingly dirty water from the steam heaters was spilled upon the floor : it leaked through the boards and dropped directly upon Greeley's bald head. Some of the hot water which carried chem- icals in solution actually stained the halo of whiskers under Greeley's chin. The accident so incensed the editor of The Tribune that he went upstairs and threw the stereotyping outfit from the building.

There has been little change in stereotyping newspaper pages since August, 1861, when The Tribune adopted the papier-mache process. The New York Times soon adopted the new process, as did The New York Herald. Because of this process it was no longer necessary to add additional cylinders to the press. Pages could be duplicated to the number desired and several presses could be employed at the same time to print the same edition of the newspaper. Craske not only revolutionized newspaper stereotyping in America, but he also changed completely the construction of American printing-presses. By 1880 forty-five daily newspapers in the United States were printing with plates made by this papier-mache process : they were distributed among the following States Pennsylvania, 10; New York, 9; Ohio, 6; Illinois, 6; Massachusetts, 2; Maryland, 2; California, 2; Mis- souri, 2; Wisconsin, 1 ; Minnesota, 1 ; New Jersey, 1 ; Kentucky, 1; Indiana, 1; Michigan, 1.

ADVERTISING OF THE PERIOD

Newspaper advertising, not only in the South, but also in the North, reflected the spirit of the great conflict of the period. Both Governments used the advertising columns extensively to make known their various needs for army supplies. Other advertise- ments for some unaccountable reason escaped the watchful eye of the censor, even in the South, where the censorship was more strict than in the North. The following advertisement, printed in The Charleston Mercury early in 1861, "boiled down" an important news item: