w. With the
arrival of the "yellow kid/' the success of the comic supplement was assured as a circulation-getter. The circulation of The World on Sunday jumped from a quarter to a half million. Other papers, following the example set by The World, issued a colored comic section on Sunday.
The addition of a section printed on coated, or glossy, paper permitted the insertion of advertisements which had previ- ously appeared only in the magazines. Other features and other sections were added until by the close of the period the Sunday paper became a "journalism department store" wherein every reader could find something for his amusement and entertain- ment. No other country has anything like the American Sun- day newspaper.
EVENING PAPERS
Many evening papers borrowed some of the Sunday "stuff" and became feature papers. Daily beauty hints, the bedtime story for the "kiddies," the comic "colyum," the woman's page, etc., crowded the space devoted to the news. Extensive use of the telephone by evening papers made the news more scrappy and bulletin-like in form. Even the editorial page was "popular- ized" in form. The growth of interest in baseball, "the great American game," was mirrored in the "sporting extra" in the publication of which The Evening Sun, of New York, and The Press, of Pittsburgh, were leaders. Enlarged size came when de- partment stores and other advertisers learned that the evening paper went to the home and was extensively read by women. The change in the character of afternoon papers was most no- ticeable in the Period of Financial Readjustment.
WILD-WEST WEEKLIES
Journalism, in what was popularly called "the wild and woolly West," if told in detail would make a most interesting chapter. When a Colt revolver and a pen lay side by side on an editor's desk it was but natural that the contents of his news- paper should have a tang of the desert, a flavor of the sagebrush. The editor of a great metropolitan daily never had "anything on " these editors in the matter of excitement. Chief among these
