Page:History of American Journalism.djvu/445

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PERIOD OF SOCIAL READJUSTMENT
405

his most hopeful and observant years in a country printing-office, and who sincerely believes that the art of conducting country (or city) newspapers has not yet obtained its ultimate perfection, to set before you a few hints on making up an interesting and popular gazette for a rural district like yours.

I. Begin with a clear conception that the subject of deepest interest to an average human being is himself; next to that, he is most concerned about his neighbors. Asia and the Tongo Islands stand a long way after these in his regard. It does seem to me that most country journals are oblivious as to these vital truths. If you will, so soon as may be, secure a wide-awake, judicious correspondent in each village and township of your county,—some young lawyer, doctor, clerk in a store, or assistant in a post-office,—who will promptly send you whatever of moment occurs in his vicinity, and will make up at least half your journal of local matter thus collected, nobody in the county can long do without it. Do not let a new church be organized, or new members be added to one already existing, a farm be sold, a new house be raised, a mill be set in motion, a store be opened, nor anything of interest to a dozen families occur, without having the fact duly though briefly chronicled in your columns. If a farmer cuts a big tree, or grows a mammoth beet, or harvests a bounteous yield of wheat or corn, set forth the fact as concisely and unexceptionably as possible. In due time, obtain and print a brief historical and statistical account of each township, who first settled in it, who have been its prominent citizens, who attained advanced years therein, &c. Record every birth as well as every marriage and death. In short, make your paper a perfect mirror of everything done in your county that its citizens ought to know; and whenever a farm is sold, try to ascertain what it brought at previous sales, and how it has been managed meantime. One year of this, faithfully followed up, will fix the value of each farm in the county, and render it as easily determined as that of a bushel of corn.

II. Take an earnest and active, if not a leading, part in the advancement of home industry. Do your utmost to promote not only an annual county Fair, but town Fairs as well. Persuade each farmer and mechanic to send something to such Fairs, though it be a pair of wellmade shoes from the one or a good ear of corn from the other. If any one undertakes a new branch of industry in the county, especially if it be a manufacture, do not wait to be solicited, but hasten to give him a helping hand. Ask the people to buy his flour, or starch, or woollens, or boots, or whatever may be his product, if it be good, in preference to any that may be brought into the county to compete with him. Encourage and aid him to the best of your ability. By persevering in this course a few years, you will largely increase the population of your county and the value of every acre of its soil.

III. Don't let the politicians and aspirants of the county own you. They may be clever fellows, as they often are; but, if you keep your