sheet appeared weekly on Fridays.) The first number was dated
Friday, June 1, to Friday, June 8, 1764. The price per copy was
four pence: at the end of 1764 there was a reduction in size of
one half, but no reduction in price.
Evidently the second venture was not so successful as the first, for on May 27, 1768, Davis revived The North Carolina Gazette. This second Gazette, with intermittent publication, lasted a little over ten years. The word " intermittent" is used, since the issue for March 27, 1778, asserted that the third day of April next completed a year of publication since the paper was last resumed. The last known issue has the date of No- vember 30, 1778.
Davis made still another attempt to found a North Carolina Gazette. The last was on August 28, 1783, two years before his death. His reason sheds considerable light on North Carolina journalism for the Colonial Period: "There has not been a news- paper published in North Carolina for several years." This third Gazette by Davis was an interesting example of newspaper- making, for it had neither headlines nor column rules. Possibly the reason why Davis was so unsuccessful in establishing a per- manent paper may be found in the fact that he printed so little local news. Associated with Davis in this last enterprise was Robert Keith, who came from Pennsylvania. The full name of the paper was The North Carolina Gazette, or Impartial Intelli- gencer and Weekly General Advertiser.
STEWAET "PRINTER TO THE KING" The second newspaper publisher in North Carolina was An- drew Stewart. Born in Belfast, Ireland, he, like many of the early printers, had come to America to seek his fortune, and in 1758 or 1759 had set up a press in Laetitia Court, Philadelphia, where he ran a bookstore along with his print-shop. Reaching Wilmington, North Carolina, June 24, 1764, with a part of his Philadelphia equipment, he announced himself as "Printer to the King." There is good reason to believe that his bluff worked and that he got part of the public printing. In September, 1764, he brought out the first number of The North Carolina Gazette and Weekly Post-Boy. Wilmington was a better news
