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III Be strick in discharging all legal debts. Do not evade your creditors by any shuffling arts, in giving notes under your hand, only to defer payment; but if you have it in your power discharge all debts when they become due. Above all, when you are straitened for want of money, be cautious of taking it upon high interest. This has been the ruin of many, therefore endeavour to avoid it.
IV Endeavour to be as much in your shop or warehouse, or whatever place your business properly lies, as possibly you can. Leave it not to servants to transact; for customers will not regard them as yourself. They generally think they shall not be so well served; besides, mistakes may arise by the negligence or inexperience of servants; and therefore your presence will prevent probably the loss of a good customer.
V. Be complaisant to the meanest as well as to the greatest. You are as much obliged to use good manners for a farthing as a pound; the one demands it from you as well as the other.
VI. Be not too talkative, but speak as much as necessary to recommend your goods, and always observe to keep within the rules of decency. If customers slight your goods, and undervalue them, endeavour to convince them of their mistake if you can, but not to affront them. Be not pert in your answers, but with patience hear, and with
