Page:Longines Chronicles with Albert M. Cole 1954 ARC-96006.ogv/19

Knight
Since the days of its infancy, the record flights of the airplane have been timed almost exclusively by Longines, the first watch of aviation, and official watch for the National Aeronautic Association. And now Longines salutes a new record maker and a new record: Colonel Willard M. Millikan, the National Guard officer who flew an F86 Saber jet from Los Angeles to New York in four hours, eight minutes, and five seconds, breaking by some five minutes the old record established in 1946, which was also Longines time. The service of Longines watches in aviation and sports timing, in scientific work, continuously adds luster to the reputation of all Longines watches for greater accuracy. Now, any Longines watch shown here is not only beautiful to look upon, but will give in full measure the greater accuracy for which Longines watches are world renowned. For in truth, Longines is the world's most honored watch, the only watch in history to win ten World's Fair grand prizes and twenty eight gold medals and so many honors for accuracy in fields of precise timing. Yet the Longines watch is not excessively expensive, for you may buy and own or proudly give a Longines watch for as little as $71.50. Longines, the world's most honored watch, the world's most honored gift, premier product of the Longines- Wittnauer Watch Company, since 1866, maker of watches of the highest character.