If the first deck chosen is one of the forms in which the part played by the mayor in the solution of the problem is emphasized, the other three decks could be so composed as to include the other points, without repetition, as follows:
WARD FUND PROBLEM
IS SOLVED BY MAYOR
Plan to Let Experts Fix Amount
Given Approval by Council
Finance Committee.
TO TAKE EFFECT NEXT YEAR
Allotment on Scientific Basis
to Replace Annual Squabble
of the Aldermen.
Subheads. Besides writing headlines for stories, the copy-reader inserts subheads at intervals to break up the solid masses of type which are unrelieved except by paragraph division. These subheads make possible more rapid reading.
The subhead, which is set up either in bold face capitals or in bold face capitals and lower case, is like a cross-line head that does not fill the entire column width. The subhead should be an announcement in three or four words of the most significant point in the section of the story which it precedes. The same limitation as to the number of units exists as in any cross-line head. In a story of some length subheads are placed at intervals of about 200 words, and in shorter
