Kipling, for example, is often described as "journalistic" in his abrupt short-sentence style. As a matter of fact the style of the American news story is marked neither by distinctly short sentences nor by particularly abrupt transitions. The sentences in news stories, on the whole, are as long as those in modern English prose generally. The first sentence of the story, which gives the gist of the news contained, is many times from 50 to 75 words in length, and is therefore to be classed as decidedly long.
Emphatic Beginnings. The emphasis given by initial position is especially important in news stories. The beginning rather than the end is the most emphatic position. The reason is obvious. As the eye glances down the column in reading rapidly, the first group of words in each paragraph stands out prominently. Any climactic effect with the strongest emphasis at the end is lost to the rapid reader unless he follows the development of the thought from sentence to sentence to the close of the paragraph. The important element if placed at the end of a long sentence, likewise, loses its emphasis for a rapid reader.
This principle of emphasis at the beginning determines the structure of the news story. Into the first paragraph, as the place of greatest prominence, is put the most important part of the news. Into the first group of words of the first sentence of each paragraph is placed, if possible, the most significant idea of the paragraph. The least important details go to the latter part of the story, so that unless the reader is particularly interested he need not follow through the account to the end; and so that, if necessary, parts may be cut off entirely without causing any loss that will be evident. The fitting together into columns of stories of different lengths after they are in type often requires
