newspaper to cultivate the intelligence of a community with new ideas and new inspirations.
The west is being developed today rapidly through newspaper influence. Communities are built almost over night in California through the facility with which their backers are able to reach the mind of America through newspaper advertising. Indeed, Californians Inc. itself through its national advertising of the opportunities California offers is a living example of the use of the news paper in community development. I am frank to attribute to our newspaper advertising much of the success of our national campaigns to attract new settlers and new industries to California. Through the newspaper we have been able to tell the story of California to the nation quickly and advantageously.
COMMUNITY SPIRIT DEVELOPED
In fact, the organization of Californians Inc. itself would probably have been almost impossible without the news paper. The development of the community spirit and its crystallization into actual accomplishment probably could not have been possible had it not been for the San Francisco newspapers. I am sure that you will agree with me that even were it possible to develop such a community organization as Californians Inc. without the newspaper it would have been a slow, tedious task with great loss of time and opportunity.
There is another aspect of the news paper which none of us should overlook. That is the community spirit of the newspaper. Unfortunately, too few of our citizenship understand what the newspaper gives to the community without charge. No other business gives as much. Californians Inc. not only has received free and unstintedly the space of San Francisco newspapers and California newspapers as a whole, but they have even contributed in cash to our advertising program. In other words, not only have they made the public mind of San Francisco and California, but they have energized that opinion into one of the most remarkable examples of community enterprise and team work in the history of the country.
You men are the motive power of this great modern, educational, community building machine—the newspaper. You are producing the most extraordinary service to your communities and to the nation as a whole. I need not charge you with your responsibilities in the job. Your newspapers are proof that you feel those responsibilities and that you are observing them for the betterment and progress of our social, political, econo mic and intellectual life.
COMING: NEW CHANCE TO WIN A HUNDRED
READERS of Oregon Exchanges recall that at the annual banquet of the Oregon State Editorial Association in the big armory at Tillamook, a prize of $100 was split evenly between R. W . Sawyer, publisher of the Bend Bulletin, and W. E. Phipps, then publisher of the Medford Clarion, for the best articles Written during the year on the general topic of the advisability of buying in Oregon. All of which is merely the prelude to the more timely statement that Dan C. Freeman, manager of the Associated Industries of Oregon, donor of the last $100, announces that he's ready to put an equal amount in circulation at the next meeting of the association, giving it to the writer of the best article on the general topic of "What Payrolls Are Doing for This Community and Our State."
Rules for this contest will be announced soon by Mr. Freeman. More particulars in next issue of Exchanges.
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