and again:
DEDICATIONE
THERMARUM . MUNERIS .
ENAI . ALLEI . NIGIDII .
MAII . VENALIO . ATHELA .
SPARSIONES . VELA .
ERUNT . MAIO . PRINCIPI .
COLONIÆ . FELICITER .As for the Roman bookseller, he was in the habit of placarding his shop with the titles of books just published, or about to be published. Take, for instance, the shop described by Martial in the lines:
"Contra Caesaris est forum taberna,
Scriptis postibus hinc et inde totis,
Omnes ut cito perlegas poetas.
Illinc me pete.
The actor has never been inclined to hide his light under a bushel. Advertisement has always been dear to him, and it is not surprising to find that the Roman actor made the most of the opportunity of the publicity offered to him by the album. Not content with having his name inscribed in gigantic letters, he went a step further, and anticipated the illustrated affiche. Just as Sarah Bernhardt employs the decorative skill of Grasset to depict her as Joan of Arc, so did the old Roman actor employ Callades, an artist mentioned very favourably by Pliny, to portray him in his favourite parts. Callades would seem to
