nues et entendues parfun chacun. Et qu'il ne soit loysible oster les dictz tableaux, sur peine de punition corporelle, dont les dictz commissaires auront la charge chacun en son quartier."
The words "attachées a un tableau, escriptes en parchemain et en grosse lettre" leave no doubt that the poster as we now know it was a usual method of advertisement in the reign of François Ier. The affiche soon after received the attention of the French legislature, for the production and exhibition of posters of certain kinds in France, was expressly forbidden by "un arrêt du Parlement" dated the 7th of February, 1652. To publishers and booksellers, however, the privilege of posting the titles of their new books was specially reserved.
As printing became less expensive and methods for the mechanical reproduction of pictures and designs were discovered, it needed no great ingenuity to add emphasis to the poster by means of pictorial illustration. Acrobats, the stall-keepers at fairs on the ice, and the like, were speedily induced to adorn their advertisements with rude drawings, while Royal proclamations were usually decorated heraldically. Early in the eighteenth century, the bills announcing the departure and arrival of coaches were headed by pictures, as for example the one which related to the Birmingham coach in 1731.
