Since about 1880 the demand for architectural terra cotta has rapidly increased, and to-day many mannfactories are in operation in various parts of the country. In the latter part of 1885 
Fig. 46. the New York Architectural Terra Cotta Company was organized, and the services of Mr. James Taylor secured as superintendent. The works at Long Island City have furnished designs for more than two thousand buildings, scattered throughout the principal cities of the Union. They have lately succeeded in producing a pure white terra cotta, which is said to be fully equal to the red in durability and hardness, and at present are using this latest invention, in combination with buff bricks, in the rebuilding of Harrigan's 
Fig. 47.—Panel in Residence of Mr. George Alfred Townsend, Gapland, Me. New York Architectural Terra Cotta Company. Theatre, New York. The effect is novel and pleasing. Other architectural terra-cotta works have also been experimenting recently in the same direction, and it is now only a question of a short time when the more perishable marble, as a building material, will be superseded by this more enduring substitute. Having eliminated the red coloring matter from the composition, it would seem possible, by the introduction of other tints, to produce terra cotta in yellow, blue, or any shade desired. The possibilities in this direction appear almost limitless.
The Indianapolis Terra Cotta Company, located at Brightwood, Ind., commenced business under its present management in 1886. Mr. Joseph Joiner, a gentleman of large experience in this field, and a highly qualified architect, superintends the manufacturing department.
