Woolworth made a fortune because he was the first man to think of the five-and-ten-cent store. Where do most of the people in this town spend their money . . . I mean for furniture, and jewelry, and clothing?"
Bert considered this. "In the city, I guess."
"Why? Because the big stores have big stocks to select from. When a woman wants to buy a rug, or a coat, how does she know what store to go to? What does your mother do?"
"She looks up the ads in the city newspaper."
"I knew it," Sam cried in triumph, "and that's my opportunity. Four papers are published in the city. Some stores advertise in one paper and not in another. I've been looking it up. If a woman wants to be sure of getting the bargains, she's got to see what's advertised in all papers. How many newspapers do you take at home?"
"One; the Herald."
"Almost everybody buys only one. That means they don't know what's in the other papers and they won't spend twelve cents to buy four papers every day. Now, suppose they could see all four papers and never have to buy one? Wouldn't that be worth fifty cents a month?"
Bert nodded. "I guess so."
"I'm going to organize The Shoppers' Service and hire a small store. A woman pays fifty cents a month for membership, and what does she get? Every morning three copies of each paper come
