Unfortunately, however, we find this to be your first order with us and consequently we have had no opportunity of be coming acquainted and establishing a basis upon which to grant credit to the amount that you may need.
If you will kindly send us your check for $100.00 which is approximately half of the order, we shall be enabled to make shipment immediately, and can then extend credit for the balance. I am enclosing a financial statement to be filled out, which, of course, will be held in strict confidence. The friendly cooperation of our customers along this line aids us in extending credit in a manner not to be compared with ratings assigned by the mercantile agencies.
The goods which you have ordered comprise very fine values and will mean not only profitable business for you, but also satisfaction for your customers. It is a matter of pride to us that all of our products are made to a standard and are backed by fifty years of integrity.
You may be sure I shall gladly welcome you as a regular customer and I am looking forward to our entering upon a long period of mutually pleasant and profitable business re- lations.
Very truly yours, Credit Manager.
Requesting Cash in Advance.
Dear Sir:—
Thank you very kindly for your order amounting to $24.00 which we received this morning.
Owing to the very close margin upon which we are selling our goods, however, in order to obtain for our dealers as large a profit as possible, we have discontinued extending credit except in those cases where the accounts have proved them- selves a gilt-edge risk. This policy is saving us a great deal of collection expense, and is reverting back to the dealers in increased profits to them, while at the same time they are
