CONTENTS
v
CHAPTER IX | |
Fourth Letters: | |
Need for Action | 117 |
Twelve Specimen Letters | 119 |
A Special Letter | 123 |
Appeals to Pride | 125 |
Six Specimen Letters | 125 |
Appeals through Shame | 128 |
Five Specimen Letters | 129 |
Appeals through Saving | 131 |
Eight Specimen Letters | 132 |
CHAPTER X | |
Fifth Letters: | |
Two Worth-While Letters | 138 |
The Officer's Letter | 141 |
Two Specimen Letters | 142 |
Two Special Letters | 143 |
The Ultimatum | 144 |
Eight Specimen Letters | 144 |
Registered and Special Delivery Letters | 147 |
The Telephone | 148 |
The Use of Telegrams | 149 |
CHAPTER XI | |
The House Collection Agency: | |
Its Advantages | 158 |
Choosing a Name | 155 |
Bonding the Agency | 156 |
The Agency Stationery | 156 |
Receiving the Mail | 157 |
Unperforated Postage Stamps | 157 |
Interest Charges | 158 |
Four House Agency First Letters | 159 |
Three Stronger First Letters | 160 |
Six House Agency Second Letters | 161 |
Handling Replies to Agency Letters | 164 |
Six Specimen Letters | 165 |