Page:Roy Ralph Hottman - Practical Collection Procedure (1923).pdf/9

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CONTENTS
v
CHAPTER IX
Fourth Letters:
Need for Action 117
Twelve Specimen Letters 119
A Special Letter 123
Appeals to Pride 125
Six Specimen Letters 125
Appeals through Shame 128
Five Specimen Letters 129
Appeals through Saving 131
Eight Specimen Letters 132
CHAPTER X
Fifth Letters:
Two Worth-While Letters 138
The Officer's Letter 141
Two Specimen Letters 142
Two Special Letters 143
The Ultimatum 144
Eight Specimen Letters 144
Registered and Special Delivery Letters 147
The Telephone 148
The Use of Telegrams 149
CHAPTER XI
The House Collection Agency:
Its Advantages 158
Choosing a Name 155
Bonding the Agency 156
The Agency Stationery 156
Receiving the Mail 157
Unperforated Postage Stamps 157
Interest Charges 158
Four House Agency First Letters 159
Three Stronger First Letters 160
Six House Agency Second Letters 161
Handling Replies to Agency Letters 164
Six Specimen Letters 165