of the advertising army arrived in town, it found that the issue of this paper had already been mailed to its subscribers. Nothing daunted, however, this agent arranged with the publishers for a special issue which, teeming with praises of the Coup show, was issued and mailed to all subscribers. As a result excellent houses greeted us when we exhibited in the place.
The rivalry between the great shows extended to the newspaper advertising as well as bill-posting department. I remember that once, at Pittsburg, the opposition was very strong, and I had as press agent a brother of the man who held the same position in the employ of my rival. They were both excellent newspaper men and thoroughly understood their business. We would take whole columns in the newspapers, and my men with the show would telegraph to the papers at Pittsburg after this manner:
"Wilkesbarre, Pa.
"The W. C. Coup show did a tremendous business here to-day; the largest and best show ever seen here.
These telegrams would be used to head our other notices in the Pittsburg papers, and whole
