The Superintendent of our cutting department is also a genuine corset artist. I believe that you can see the artist's hand in the style and workmanship of this model, can you not?
21. "How do you like this particular shape? We combine in Spirella Corsets the latest, correct styles, with the greatest possible comfort and hygienic properties.
"This pattern is really one of the most stylish corsets made, and will give you the correct figure. At the same time it gives perfect freedom to the respiratory organs and acts as a support to the abdomen; no downward pressure. It is really a very healthful as well as stylish corset, providing it is properly put on, and that is one thing we propose to teach our customers,—how to put on and adjust their corsets. The prime object of our firm in sending out ladies trained in the Corsetiere's art, is to teach others to select and wear their corsets properly, so as to give, the figure comfort and perfection of outline; to avoid distortion and its evil resulting effects caused by wrong adjustment.
22. "The Spirella Standard of Authority has the endorsement of fashion's best critics in the following:
"The secret of being well dressed lies in your figure and your figure is made or ruined by your corset.
"'Don't order your gown until you have bought your corset.
"'Don't buy your corset until you have learned to put it on.
"'Don't put it on until you have learned to stand and sit correctly.
"'Every woman can have a good figure—if she does not it is her own fault. The days of tight lacing are passed. Get the right corset and learn to put it on. It is the corset that makes the woman.
"'No woman is too old and few are too thin or too stout to have good figures. With a small investment you can have the corset. But you must learn to put it on and you must learn to stand and sit properly.
"'The corset you can buy; quite likely you already have it. What I mean to tell you now is how to put it on and how to stand properly. It's the woman inside the clothes that makes the clothes every time.
"'A woman who stands and sits properly, wears the right corset and insists an simplicity and harmonious lines in her draperies, will be a pleasure to a tired man's eyes. She'll stop being an untranslatable discard.'
23. "In the Spirella Corset we have the acme of perfection. We have not only the latest styles, but the chief delight is in the Spirella Stay. Spirella holds the corset in perfect form and preserves the style until the cloth wears out. What more can be expected for durability? The stays are indestructible. They conform freely to all movements of the body, but they will not break. They do not even take a permanent bend at the waist line where so many stays give trouble. Those who have worn Spirella for several years and thoroughly tested it can speak mare convincingly of its real merits.
