SECTION 7.
- Meeting Objections.
76. OBJECTIONS are usually excuses, not reasons.
"Can't afford it."
"Of course you wear corsets?"
"Yes, I wear them all the time."
Ans. No. 1. "I can't see how you can afford to be without a Spirella Corset. The first cost may be higher than some others, I will admit, but quality and service considered, it is the cheapest corset on the market. You may take the price of one Spirella Corset and invest it in one dollar corsets, fifty-cent corsets, and you cannot get the same service, satisfaction, comfort and style out of your investment that you will by investing the same money in one Spirella Corset. Stout women who break down and destroy a store corset every month or six weeks, have worn a Spirella Corset from one year to eighteen months in actual service, and not a single Spirella Stay broken. You can launder a Spirella Corset repeatedly without its getting out of shape or rusting the stays. If you value, durability, comfort, hygienic qualities and a style that is strictly up-to-date you will certainly agree with me that Spirella is the best investment you can make."
Mrs. Mabel B———, of Gazelle, Calif., says: "After wearing my Spirella Corset one year, I can truthfully say it is the very best corset ever invented. $6.00 corsets of another make did not last me three months. Mine has been washed and there is not a speck of rust on it, and no sign of breaking over the hips."
Mrs. Seville Waterhouse writes: "I would like another Spirella Corset and my neighbor would like to try them. They are the best corset I ever had. I have had mine between four and five years; it has been washed twelve times and has never rusted one bit."
77. Ans. No. 2. "Then I cannot see how you can afford not to buy a Spirella Corset. The first price may be higher than some others, I will admit, but quality, wear and comfort considered, Spirella is the cheapest corset on the market to-day. Small first-cost, Mrs. ———, often means a large total cost. Spirella Corsets which have been worn constantly for more than one year, having been laundered repeatedly during that time are still in use, style, comfort and form as good as when new, not a stay broken. This is as true of stout, heavy figures, Mrs. ———, as of slender ones. You can buy a store corset for a dollar or even less, and yet you will not get one-fourth the wear and perhaps not a one-hundredth part of the comfort you could from wearing a Spirella Corset.
"This element of comfort you are willing to pay for in other articles. Then the guarantee that the stays in our corsets will never break is of
