the week.
address and sometimes the home address of its editor, its various
telephone numbers and its cable address . It publishes the state ment that it is the officialpaper of the city , or of the county, or of both , and at least one paper claimsto be “ the official paper for all
the people.” It often publishes in full its advertising rates for regular, classified, displayed, or illustrated advertisements or
states that it will give them on request ; it announces when and where advertisementsmay be submitted and where its representa
tives for foreign advertisements may be found ; it may state that " editorial notices, when admissible at any price, the effect of which is to promote private interests [are charged at the rate of] ten cents per line. No notice inserted for less than One Dollar,” and that “ the privilege of advertisers by the year is limited to
their own immediate business and to the particular business
which is the subject of the contract, and advertisements concern ing any other matter will be charged for at the usual rates. " 6 It makes a distinction between news and business, and while often publishing free, as news, notices of births, marriages, and deaths as well as certain classes of church notices, it prints at
specified rates per line all resolutions, cards of thanks, obituary
notices, obituary poetry , unsolicited poetry , and also all notices of suppers, socials, or sales where admission is charged or articles are sold . It often states that its circulation books, press room and mailing room are open at all times day or night to advertisers or their representatives ; it gives its net circulation , after deducting
the number of copies used for exchange or by the employees, and
the number of unsold or returned papers; and it frequently makes affidavit before a notary public of all facts affecting its circulation. In the case of papers having an unusually large circulation, the guarantee is given their advertisers that the circulation stated has been attested by a responsible organization . " 6 “ The editor resides at 45 Prospect Street, and if there should be any one desiring to get in touch with him they may ring Phone 674, outside of office hours, night or day. The real newspaper man never has any license
to sleep if there is need to be awake. There is no fixed time for quitting in all the bright lexicon of journalistic accomplishment.” — Port Chester,
N . Y ., Record . 6 Yates County Chronicle, Penn Yan , New York . 7 This service was for some time rendered by the Association of American
Advertisers. The Association in its turn protected itself by stating that it
