action, whereas cathartics tend to make constipation progressively worse.
In making Post’s Bran Flakes, the wheat berry is thoroughly cleaned before the bran is removed and is flaked and seasoned with salt and malt syrup, so that the flakes are highly palatable. Secreting such a bran product in other cereals is not necessary, for the little brown, crisp flakes are an appetizing food in themselves. Mixed with Post Toasties (double-thick corn flakes), used as soup croutons for dinner or the children’s luncheon, or served with coddled soft eggs instead of toast, we can get the needed roughage with pleasure as well as profit. And used for making macaroons with brown sugar and cocoanut, they make an assistant laxative for the nursery that will never be suspected of ministering to any purpose but joyful eating. See page 90 for recipe.
Post’s Bran ChocolateIn the day’s food requirements there is a very definite place for sweets. This is especially true with respect to children. Children will have candy, and so we prepared in Post’s Bran Chocolate a candy for them. Post’s Bran Chocolate is the wise selection of conscientious mothers who daily have to face the candy problem. It enables the mother to satisfy the child’s “sweet tooth” and at the same time provides a delightful and nourishing food.
The name tells exactly what Post’s Bran Chocolate is: a combination of pure milk chocolate and healthful Post’s Bran Flakes; chocolate for the sweet tooth and bran for prevention.
Post’s Bran Chocolate is not a medicine in any sense[ 43 ]
