the Kingdom's Intelligencer, the Publick Advertiser and others in an effort to introduce tea, coffee and chocolate into England.
Tea: "That excellent and by all Physitians approved China drink called by the Chineans Teha, by other nations Tay, alias Tee."
Coffee: "The grain or berry called coffee, growing only upon little trees in the deserts of Arabia. Brought from thence and as drunk generally throughout all the Grand Seignor's dominions. It is a simple, innocent thing composed into a drink."
And chocolate: "An excellent West India drink called Chocolate."
These advertisements contained the germ of our vast, modern advertising in about the same way that Lord Worcester's steam engine of 1663 held the idea which developed into our complex powerful modern engines. But that was all.
The contrast between popular dependence upon advertising then and now cannot be better shown than by the experience after the great London fire.
In 1666 London was practically wiped out by fire. The printer of the London Gazette, with almost prophetic acumen, offered his columns for notices of new locations of shops. But though practically every important shop in the city was moved, there was absolutely no response to this offer. The old locations had never been known
