special, pointed message home to you—home to you when you had nothing else to think about. It came to you directly and personally when you were alone.
The automobile in the garage down the street can no longer be one of your "some day" dreams along with the much finer house and the stable full of horses and the boat like that neighbor's. You are going to have one of those cars; which one, your patience in providing the money for it will decide.
You pass a window now bearing a familiar name. The magazines have made you familiar not only with the name but with the qualities of the car now before you.
The price, without the top, is just what you now can spare. The arguments of the advertisements of this car run through your mind again and again and seem sufficient. You go in.
"I've been a good deal interested in certain points about this car and would like to" and it's not "some day." It's now!
Advertising Makes Difference Between "Some Day" and "Now" Consumption.
I do not deny that seeing other people with automobiles and passing by the stores might have sold the car to you "some day." Seeing other people clean and seeing soap in the stores would as surely have sold that laborer soap "some day."
