essentially teleological view of human life and action: (1) Every human activity, but especially every human practical activity, is directed towards a simple End discoverable by reflection, and this End is conceived of as the object of universal human desire, as something to be enjoyed, not as something which ought to be done or enacted. Anstotle's Moral Philosophy is not hedonistic but it is eudæmonistic; the end is the enjoyment of Happiness, not the fulfilment of Duty. (2) Every human practical activity derives its value from its efficiency as a means to that end, it is good or bad, right or wrong, as it conduces or fails to conduce to Happiness. Thus his Moral Philosophy is essentially utilitarian or prudential. Right action presupposes Thought or Thinking, partly on the development of a clearer and distincter conception of the end of desire, partly as the deduction from that of rules which state the normally effective conditions of its realisation. The thinking involved in right conduct is calculation of means to an end fixed by nature and foreknowable. Action itself is at its best just the realisation of a scheme preconceived and thought out beforehand, commending itself by its inherent attractiveness or promise of enjoyment.
This view has the great advantage of exhibiting morality as essentially reasonable, but the accompanying disadvantage of lowering it into a somewhat prosaic and unideal Prudentialism, nor is it saved from this by the tacking on to it, by a sort of after-thought, of the second and higher Ideal an addition which ruins the coherence of the account without really transmuting its substance. The source of our dissatisfaction with the whole theory lies deeper than in its tendency to identify the end with the maximum of enjoyment or satisfaction, or to regard the goodness or badness of acts and feelings as lying solely in their efficacy to produce such a result. It arises from the application to morality of the distinction of means and end. For this distinction, for all its plausibility and usefulness in ordinary thought and speech, cannot finally be maintained. In morality and this is vital to its charactereverything is both means and end, and so neither in