Blast the infernal Ledger!” exclaimed the now doubly incensed and indignant Alderman, throwing the paper upon the pavement with the most ineffable disgust, amid the shouts and hurrahs of a score of men who by this time had gathered around the excited Alderman Tom Simmons.
As I before remarked, the “candy” was a very good article for the purposes for which it was made; and as Pease was an indefatigable man, as well as a good advertiser, he soon acquired a fortune. Mr. Pease, Junior, is now living in affluence in Brooklyn, and is bringing up a “happy family” to enjoy the fruits of his industry, probity, good habits, and genius.
The “humbug” in this transaction, of course consisted solely in the manner of advertising. There was no humbug or deception about the article manufactured.
CHAPTER VIII.
Brandreth’s Pills.—Magnificent Advertising.—Power of Imagination.
In the year 1834, Dr. Benjamin Brandreth commenced advertising in the city of New York, “Brandreth’s Pills specially recommended to purify the blood.” His office consisted of a room about ten feet square, located in what was then known as the Sun building, an edifice ten by forty feet, situated at the corner of Spruce and Nassau streets, where the Tribune is now published. His “factory” was at his residence in Hudson street.
