Page:This Journey through the Pure Food Factories (1906).djvu/5

HE Postum business had its beginning January 1, 1895, in a little white barn belonging to C. W. Post, in Battle Creek, Mich. His grounds at that time consisted of about 10 acres. Since that time great buildings have sprung up all around the little barn, a dozen or more in all, covering the ten acres. The uniform coloring of white has earned for the plant the sobriquet of “The White City.” On the side of the little barn is painted:—

“Started here Jan. 1st, 1895”

and as long as the plant remains, the little barn will stand as the birthplace of Postum. Well kept, terraced lawns, with plenty of shade trees, flower beds and other specimens of the landscape gardener ’s art, surround the office and factory buildings, the verdure making a pleasing contrast with the white of the buildings.

It seems that Mr. Post, during his studies in medicine and general therapeutics, gave

Postum Cereal Co. Ltd., As it looks today.