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BIGNAN-SPORT 1921
the Pauvre Pécheur, the Marseillaise, Madelon vient nous verser à boire. . . . The establishment of a standard involves exhausting every practical and reasonable possibility, and extracting from them a recognized type conformable to its functions, with a maximum output and a minimum use of means, workmanship and material, words, forms, colours, sounds.
The motor-car is an object with a simple function (to travel) and complicated aims (comfort, resistance, appearance), which has forced on big industry the absolute necessity of standardization. All motor-cars have the same essential arrangements. But, by reason of the unceasing competition between the innumerable firms who make them, every maker has found himself obliged to get to the top of this competition and, over and above the standard of practical realization, to prosecute the
