on the planet that have such high marginal profit[] on incremental revenues”); FOF ¶ 8 (describing Google’s revenues).
- F. GSE Distribution
58. Search providers have multiple channels to make accessible, or distribute, their GSE to users on mobile and desktop devices. They include but are not limited to: (1) the search bar integrated into browsers; (2) search widgets on Android device home screens; (3) search applications; (4) preset bookmarks within the default browser; (5) downloading an alternate browser; and (6) direct web search (i.e., navigating to www.google.com or www.bing.com). These channels of distribution are known as search access points.
- 1. Default Distribution
59. The most efficient channel of GSE distribution is, by far, placement as the preloaded, out-of-the-box default GSE. That access point varies by device. On Apple products, it is the integrated search bar in the Safari browser (and to some extent, Apple’s voice assistant, Siri, and on-device search, Spotlight). Tr. at 632:9-10 (Rangel); infra Section VI.A.1.a. On Android devices, it is the search widget (prominently displayed at the center of the device’s home screen) and the search toolbar in the Chrome browser. See infra Section VI.B.1. The Chrome browser typically appears on the home screen of Android devices either in the “hotseat”—that is, the row of applications at the bottom of the home screen—or in a folder on the home screen along with other Google applications. Tr. at 797:7-17 (Kolotouros); see infra Section VI.B.1. And, on Windows desktop computers, the default access point is the integrated search bar in the Edge browser. Tr. at 3096:14-18 (Tinter). Google is the default GSE on all of these access points except on Edge, where the default GSE is Bing. Id. at 540:4-12, 632:6-8 (Rangel).
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