The Cycle Industry/Advertisements

by W. F. Grew

	CYCLES
For Strength combined with Lightness, for Rigidity and Reliability, there is no machine known to the cycling world to beat a Humber. Its well-fitted bearings make easy running a certainty, the superior quality of every single part is the pride of the makers, and the elegance of its design the pride of the owner. There is a wide range of models from which to make a choice, all of which—from the "Beeston" supplied to H.M. the King to the lowest-priced cycle—are good value because of their exceptionally long life. A "Humber" will fetch a good price after even 10 or 15 years' service. Illustrated Catalogues and Terms gladly sent on request
HUMBER LTD. COVENTRY LONDON: 32 Holborn Viaduct SOUTHAMPTON: 27 London Road
DEALERS EVERYWHERE

The Motor Cyclist's Newspaper

If you are a motor cyclist, you are a reader of "The Motor Cycle," of course.

If you are a cyclist, and are thinking of becoming a motor cyclist, you will find "The Motor Cycle" exactly the paper you want.

IT will assist you in choosing a suitable machine, and give you many useful hints on driving, care and management, equipment, legal matters, etc. Special attention is given to the needs of beginners, and advice may always be obtained from the Editor, free of charge.

EVERY THURSDAY

of all Newsagents and Booksellers.

Publishers:
ILIFFE & SONS. LIMITED
20 Tudor Street, London, E.C.4

BICYCLES and—
MOTOR CYCLES

Carry all riders who
appreciate care - free
:  : recreation :  :

LET YOUR NEXT
MOUNT BE A
ROYAL ENFIELD

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CATALOGUE— FREE ON REQUEST

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The Enfield Cycle Co. Ltd.
REDDITCH ———— and
48 Holborn Viaduct, London, E.C.1

MASCOT

JUVENILE
CYCLES

WE concentrate exclusively on one line — the manufacture of high-grade Cycles for boys and girls.

Built throughout of the best materials, and beautifully finished, the MASCOT Juvenile Cycle is a mount that any boy or girl would justly he proud to possess.

The MASCOT is strong, dependable and — reasonable in price.

Ask for a copy of our latest Catalogue.

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THE MASCOT CYCLE COMPANY
Gresham Street
COVENTRY

¶ The lure of the countryside, the thoughts of its people, the history of its ways, make an instant impression upon the tourist who revels in the beautiful scenery with which he is ever coming in contact

¶ But to derive to the full the enjoyment of a tour let your mount be the latest All-Chain Drive 4 h.-p. Triumph with Patent 3-Speed Gear and easy acting Shock Absorber—a revelation in transmission efficiency

¶ Triumph Pedal Cycles — Ladies' and Gents' Models — known the world over for their excellence, are obtainable at prices ranging from £14 17s. 6d.

¶ Illustrated Cycle or Motor Cycle Catalogue sent post free on request

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Triumph Cycle Co., Ltd., Coventry

London: 218, Great Portland Street, W.1

and at Leeds, Manchester and Glasgow

Agents Everywhere

MIDDLEMORE'S

SADDLES

When ordering your new mount specify
MIDDLEMORE SADDLE

Middlemore's (Coventry) Ltd.

COVENTRY

WHITLEY

SIDECARS

Enjoyable Motor Cycling can only be obtained if the mind is clear of breakage possibilities. Fit a "Whitley" Sidecar to your Machine; the Sidecar produced for the true Economist, THE MAN WHO MUST HAVE THE BEST

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Catalogues from all reputable Garages or direct from

The Whitley
Manufacturing Co., Ltd.

'Phone: No. 835 London Rd., Coventry Wires: "Whitcars"

THE

"SPARKBROOK

GRAND"

This high-grade Sparkbrook bicycle appeals to the discriminating rider, whether Lady or Gentleman, who appreciates the best in workmanship, quality of materials used, combined with exclusive features, distinctive design, and superb finish. It is a specialized product of skilled workmen and practical men, whose long experience as practical cyclists and manufacturers, enables them to understand and meet the requirements of cyclists.

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SEND FOR LIST TO THE SOLE MAKERS

The Sparkbrook Mfg. Co., Ltd.

Coventry

Founded and continued since 1883