The Wheel of Fortune/Chapter 7
SWADESHI STORES
In a previous issue I endeavoured to show how stores for the sake of selling mill-manufactures did not advance Swadeshi in any way whatsoever but on the contrary, tended to send up the price of cloth. I propose to show in this article how with a small capital, it is possible to advance true Swadeshi and earn a modest livelihood.
Suppose that there is a family consisting of husband, wife and two children one of whom is ten years old and the other five. If they have a capital of Rs. 500 they can manage a Khaddar Bhandar in a small way. They can hire, say in a place with a population of 20,000 inhabitants a shop with dwelling rooms for Rs. 10 per month. If they sell the whole of the stock at 10 p.c. profit they can have Rs. 50 per month. They have no servants. The wife and the children in their spare time would be expected to help in keeping the shop tidy and looking after it when the husband is out. The wife and children can also devote their spare time to spinning.
In the initial stages the Khaddar may not sell at the shop. In that case the husband is expected to hawk the Khaddar from door to door and popularise it. He will soon find a custom for it.
The reader must not be surprised at my suggesting 10 p.c. profits. The Khaddar Bhandars are not designed for the poorest. The use of Khaddar saves at least half the cost not necessarily because the Khaddar is more durable (though that it certainly is) but because its use revolutionises our tastes. I know what saving of money its use has meant to me. Those, who buy Khaddar from patroitic motives merely, can easily afford to pay 10 p.c. profits on Khaddar. Lastly the popularising of Khaddar means much care, devotion and labour. And the owner of a Khaddar Bhandar does not buy it at a wholesale shop but he must wander to get the best Khaddar, he must meet the local weavers and induce them to weave hand spun yarn. He must stimulate in his own district hand spinning among its women. He must come in touch with the carders and get them to card cotton. All this means intelligence, organisation and great ability. A man who can exhibit these qualities has a right to take 10 p.c. profits. And a Swadeshi Bhandar conducted on these lines becomes a true centre of Swadeshi activity. I commend my remarks to the attention of the managers of Swadeshi stores that are already in existence. They may not revolutionise their method at once but I have no doubt that they will advance Swadeshi only to the extent that they sell Khaddar. Y.I.—7th July, 1920.