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Letting Children be Children

Valkenburg, P. M., and Buijzen, M., 2005. Identifying determinants of young children's brand awareness: Television, parents and peers. journal ofAppl/‘ed Developmental Psychology, Vol 26, Issue 24, pp.456—468

Word of Mouth Marketing Association. [Online.] http://www.wommauk.org/index.php/about.html [Accessed on 11 May 2011]

Young, B., 2010. Children and advertising. In Marshall, D., ed. Understanding Children as Consumers. Sage, London

Your Online Choice. [Online.] http://www.youronlinechoices.com/ [Accessed on 11 May 2011]

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