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THE MAN WHO KNEW COOLIDGE

proof of the way in which America combines beauty with sheer practicalness. One advertisement starts out with a letter—I suppose it is imaginary, the product of some copy-writer's genius, and yet in this New Era it might quite possibly be real—from a young lady who's supposed to be writing to her beau, and she says:

You are thinking of me, Sweetheart. Even as I am thinking of you. Thinking … wondering … cherishing each precious hour of anticipation … counting the days until …

And Christmas is almost here. Perhaps you are thinking of a gift for me. Possibly a jewel! Yet no greater jewel will I ever crave than that of your perfect companionship; nor gift would I ask more royal than the honesty of your own heart.

Let your gift to me be something intimate … beautiful … reminiscent always of the Dream Days of Now.

And I ask you … let it be practical!

Sanctuary for the lovely silks and linens and embroidery I am receiving … for the wool blankets