… downy comforters … for those precious possessions which I now hoard away in closet, trunk, or bureau drawer. A place of beauty and fragrance, of convenience and safety, where moth and dust will not corrupt nor inquisitive fingers delve … it is of this I whisper, beloved …
Something I have always longed for—that every woman has longed for. Something a girl would so gladly have from her sweetheart … or her husband. a cedar chest …
Then the advertisement goes on to show pictures of the manufacturer's line of cedar chests. And I want to tell you gentlemen that when we have reached a point in American advertising where we can combine straight selling-talk with not only the joyous spirit of the holiday season, but also the most delicate intimacies of young love, and also a cleverly worked-in quotation from Holy Writ, then by thunder we have reached a point of practicalness never hitherto known in history!
At last has come the glorious era when every noble sentiment, every artistic turn of phrase and
