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THE MAN WHO KNEW COOLIDGE

elegant wording, every instinct of beauty, is no longer forced to run alone and maverick, but can rejoicingly take its proper place in serving commerce and the merchant kings!

Or one more example, which I take from another magazine of the same festal date, about the practical drink for the Christmas feed. Now Germany may have its beer, France may rejoice in its ruby wine, England may have its—its variety of drinks, but we, thank God, have freed ourselves from the dreadful thralldom of alcohol!

And why? Because we find that for business success, alcohol ain't practical! And yet we find ourselves wishing to acknowledge the great feast days with suitable vintages. And so our manufacturers rush in and perfectly fill the gap in an entirely satisfactory manner. Listen to this ad, and note the high-class literary wording:

A right merrie drink to add new zest to a well-cooked Christmas dinner … The majestic turkey has replaced the historic boar's head; the gayly bedecked peacock pie has given way to mince; a fine old ginger ale