October, 1913
��AND MOTOR LIFE
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��We have taken the liberty of pre- senting as follows interesting information taken from the booklet issued by the Lincoln Highway Association, which has for its motive the complete explanation of the "ideals, plans and purposes" of the Association. It is the reasonable duty of patriotic citizens of this great commonwealth to assimulate these im- portant facts with the idea in mind of doing his share toward a great good to the county and the whole people.
The working organization of the Lin- coln Highway Association, which is in- corporated under the laws of the State of Michigan, is as follows :
First: A Board of Directors has been elected, consisting of twelve men rep- resenting various business interests throughout the country.
Second : There is an Executive Com- mittee comprising five members of the Board of Directors, the places of resi- dence of whom are convenient to the National headquarters. This Executive Committee is clothed with the authority of the directors in the intervals between meetings of the directors.
Third: The officers of the associatio.' consist of a president, two executive vice- presidents and three honorary vice-presi- dents, together with a treasurer and sec- retary.
Comprised in the organization is a list of founders, made up, in large part, of the original contributors to the fund which will make possible the Lincoln Highway. There is an increasing list of contributing members representing prac- tically all of the States of the Union.
In each of the States traversed by the Lincoln Highway, and in the States con- tiguous thereto, there is a Chief State Consul. This Chief Consul is the repre- sentative of the executive committee and the directors in the commonwealth in which he lives. These Chief Consuls are empowered with the authority to ap- point associate or vice-consuls in the counties, cities, towns and villages along the route of the Lincoln Highway.
The organization also comprises a
��definite number of Consuls-at-Large, whose duties are to represent the Execu- tive Committee in company with the State Consuls throughout the territory along the route of the highway and the natural tributary routes,.
The duties of the Chief Consul of each State, together with the Consuls-at-Large are varied. By various means they are engaged in stimulating interest and arous- ing patriotic enthusiasm for the Lincoln Highway, to the end that its early com- pletion may be possible. These means comprise interviews, publicity addresses to civic organizations, commercial clubs and good roads organizations, and in edu- cating the public generally to a full reali- zation of the Lincoln Highway; and to instil in the minds of the younger gen- eration reverence and honor for the name of Abraham Lincoln.
Through the co-operation of these State Consuls and Consuls-at-Large, the directors of the association hope to com- plete the fund which they are seeking to raise by the first of July, 1914. Their be- lief is that if this fund be completed by that time, some of the sections of the Lincoln Highway can be improved and made available for the many thousands of Eastern tourists who are now planning motoring trips to the Pacific Coast, with the Panama-Pacific Exposition as the ob- jective.
Upon completion of the ten million dollar fund, one-half of which has been nearly raised, the directors believe that three years of actual construction will be required to finish this great highway of traffic, and make it possible to tour from New York to San Francisco in com- fort in fifteen days of leisurely traveling.
On the first day of September, 1913, the census returns show that there are approximately one million automobile owners in the United States. It is a part of the duty of each Consul to secure as a contributor each motor car owner whom he knows, or with whom he can commu- nicate, in the hope that this great body of good roads enthusiasts may be en- rolled as contributors to this great, en-
��during and useful memorial to Abra- ham Lincoln.
Among the plans for securing the funds necessary to complete this great route are the following:
A large number of automobile manu- facturers, manufacturers of sundries, parts, tires, etc., have already contributed on the basis of one per cent of their gross sales for the period of one year, with the understanding that the payments made may extend over a period of three years. Many of these subscriptions are guaran- teed as to amount. The cement industry of the United States, representing ap- proximately thirty-eight constituent com- panies, has voluntarily contributed of their output one million five hundred thousand barrels; hundreds of individ- uals and concerns throughout the coun- try already have pledged definite sums ranging from $100 to $10,000. The pub- lishers ol practically all of the automo- bile journals in the United States have contributed of their space to a broad, nation-wide advertising campaign.
By these means, and as a supplement to the efforts of the State and Chief Con- culs, it is believed that the great mass of automobile owners will rally to the support of this association and contribute $5 each. As an evidence of their con- tribution, each is to receive an engraved certificate, a radiator emblem to be at- tached to the motor showing in outline the United States, together with the route from New York to San Francisco, or a beautifully engraved plate for the dash and a card of membership in the asso- ciation. The radiator emblem is pro- vided with loops or lugs in order that it may be conveniently attached to the radi- ator of the car. It is hoped that every au- tomobile owner who reads this declara- tion, and who is interested in seeing the construction of a trans-continental high- way, one which will permit our thousands of tourists to "See America First," will demonstrate his patriotism by contribut- ing the small sum named — $5.00.
Statistics have recently been prepared which show that many million dollars
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