| CHAPTER V. |
THE PICTORIAL POSTER IN FRANCE: THE WORK OF GUILLAUME, PALEOLOGUE, CHOUBRAC, BOUTET DE MONVEL, AMAN-JEAN, SCHWÆBE, SINET, JOSSOT, MAYET, AND OTHER ARTISTS.
Prominent among the French designers of posters with whom I have not previously dealt is Guillaume, an artist widely known in England by reason of the admirable illustrations which, from time to time, appear in our periodicals. Save Chéret and Choubrac, few artists have done so much poster work as Guillaume, and not many have maintained so high a level of accomplishment. Vigour, vivacity, and high spirits, rather than beautiful design and fine colour, are the characteristic qualities of posters by Guillaume. He is, it seems to me, seen at his best in the admirable "Extrait de Viande Armour," which is reproduced here. In its way, and looking to the thing to be advertised, nothing better has been done. The
